OK so it’s not rocket science that everyone is looking to increase their numbers on Twitter. To some it’s purely a numbers game, to others – it means greater reach.
Twitter provides you with essentially a greater presence and bigger sphere of influence. It also provides you with more social authority which, if used correctly, will inevitably lead to more of whatever it is you are selling. Let’s face it, we’re all selling something even if that is just the very end bi-product.
So how do you do it? Well I’ve been building and engaging with my following for the past six weeks and have gone from 1300 to over 9000 quality (mostly) followers. A lot of people have been asking me how I’ve done it and seem to expect that there is a simple pill you take and it automatically happens. Not the case. I spent on average 6 hours a day for the first 20 days and then at least 3 hours a day since. I have staff monitoring my tweets to see which are popular and I am very strategically building my following.
Here are a few of the tips I have been using:-
One: Emulate your offline life. When online, the same rules of social engagement apply.
Two: Great profile pic – make sure you have a good headshot that really reflects who you are. In the absence of a photo you are going to be assumed a spammer or someone not worth following.
Three: Make your bio interesting – you’ve got 140 characters to catch attention. Make sure it’s powerful, memorable and reflects you as a brand. For ranking purposes, make sure you include your city (not country). Make sure you link them back to a greater page about you ie. your blog – which in my case is www.lisamessenger.com.au or your website ie. www.themessengergroup.com.au
Four: Make your content awesome! (You can look at mine for ideas but if you like it, don’t steel it – RT it – and I’ll do a whole other post on this!)
Five: Tweet great photos.
Six: Make your Twitter presence visible across other platforms ie. include the Twitter icon with a link from your email signature, your blog, website, business cards, books etc.
Seven: Post frequently – I generally post at least 24-36 times a day. Now that sounds like a lot but it’s important to have quality relevant posts positioning you as the leader in your industry. You can use scheduling tools like Hootsuite or TweetDeck to schedule out some generic tweets but make sure that you jump on there as well to make things relevant to the day and what you are doing in the moment. You will lose some followers for sure but remove your ego and know that if your content is good, you will gain more than you lose.
Eight: engage with the Twitter greats. There are ranking tools out there who will tell you who are the influencers – get them to notice you.
Nine: Keep your posts short enough to retweet. Retweets are the only thing that will get noticed by people who don’t follow you. This is the perfect example of why your content must be brilliant – so that others want to retweet you. Keep your tweets short enough for people to add the RT symbol. Try to keep your tweets to about 122 of the 160 allowable limit to be safe.
Ten: Be generous in retweeting others – twitter is largely a game of reciprocity. The more you interact with people, the more likely they are to #FF (Follow Friday) you, retweet you and recommend you to their friends.
Eleven: #FF – make a list of anyone who has inspired you or made an impression during that week. On Fridays #FF them. They are likely at some stage to reciprocate the favour.
Twelve: Reply publicly – always acknowledge anyone who sends you a comment, retweets or follows you.
Thirteen: Practice strategic following – follow people in your industry: people who use certain keywords in their bios or even people who follow the people in your industry (it is likely they may want to follow you back). If your content is good, they will retweet you therefore introducing you to their followers.
Fourteen: Avoid too much promotion – I generally go with a rule of about 100 tweets of really great content, to 1 tweet promoting my blog or an offering we have. Even then I still try to keep it really relevant to my followers. Twitter is a lot more fickle than Facebook – followers will drop you like hotcakes.
Fifteen: Run contests – people love the chance of winning – come up with all sorts of ideas – just make sure you adhere to the local lottery rules.
Sixteen: Never use an auto-responder such as SocialOomph to thank everyone who follows you. It just annoys people. Again, don’t do anything impersonal that you wouldn’t do in real life. People see straight through it, it clutters up their inbox and it’s the quickest way to get unfollowed.
Seventeen: participate in trending topics.
Eighteen: Tweet during peak times depending on your audience. I generally tweet between 7am and 10pm Sydney time. If you are using platforms like Hootsuite don’t set them for when you are sleeping. There’s nothing authentic or engaging about that.
I could keep going and going and will in future Blogs, and I’ll be including a lot more tips and tricks within my tweets @lisamessenger
We’ve written a whole book on social media so if you want to order go to http://www.themessengergroup.com.au/shop/business/social-media-to-boost-your-brand/
Happy tweeting tweeps x L