Posted on 24th May 2011 by lmessenger in Property

I am by no means a property expert. Far from it. It’s just something I love a dabbling in and so thought I’d comment on a few properties I have bought recently and how I secured them. There are so many strategies and schools of thought when it comes to buying property. Finding “off market” properties and seeking out “distress sales” are two that I have used.

Off Market: Bondi is a highly sought after suburb with great yields. I believe it’s always going to be in demand and is a pretty safe bricks and mortar investment. Because of this, and despite the fact that one of my favourite things to do is cram as many house inspections in on a Saturday morning, I generally use a buyer’s agent to find an off market property. I simply don’t have the time to build relationships with every real estate agent in the area.

Off market or silent sales are those listings that are never advertised to the public. These generally come from vendors that don’t want to spend the money on advertising, don’t want the stress of an auction, want to sell quickly due to a death or divorce or are keen for a quick deal at the right price. Real estate agents know that buyer’s agents have ready purchasers, which often leads to a quick sale. The last property I bought in Bondi was exchanged within 12 hours of me hearing about it. I knew the market extremely well, I trusted my buyer’s agent – Chris Gray from Empire (chris@yourempire.com.au) implicitly and I surrounded myself with my expert team – mortgage broker, private banker, solicitor and accountant. Happy days!

Distress Sales: The second strategy I have used lately was, to be honest, quite accidental but I do love a deal and a good game of negotiating which led me to two distress purchases. In January I found a property that actually didn’t quite fit the strategy of what I was looking for at the time. I’ve become pretty good at not making emotional purchases so whilst I loved the feel of the property, I felt it was too small and didn’t meet my stringent list of requirements. I literally got half way through the property and walked out before my emotional attachment had time to kick in.

As I was leaving, the agent mentioned to me that the vendor was desperate. He had exchanged with another party and based on that he had overextended and bought another much more expensive property. The deal fell over after the purchaser’s finance was knocked back. I made a ridiculous offer on the spot and picked it up $85k under what the vendor had originally exchanged at. I got the vendor out of some potentially hot water and bagged myself a great deal.

I had just returned from my 11th trip to Byron Bay/Bangalow in as many months. I’d been looking at property up there just for fun for a few years but had always made a firm commercial decision not to buy as the yields weren’t great among a number of other reasons. However, on returning to Sydney, some power greater than myself led me to dialing into Domain. The first property that popped up was in Bangalow and had an instant mesmerizing hold over me (you might remember the gut feel and intuition I talked about in my previous post).

 Now I hadn’t even settled on the abovementioned property so wasn’t really in the market for another. This non-emotional attachment was the perfect cornerstone for the deal. I noticed they had a big fat sign of a major price reduction and after a little internet surfing, it didn’t take much to see the property had been on the market for 18 months and with three different agents. I also knew that property just hadn’t been moving in the area for a couple of years. So, with nothing to lose and absolutely no emotional attachment to the outcome, I made a cheeky offer $326k under asking price (without talking specifics I offered around a third under).

The real estate agent informed me that the vendor was offended to which I simply said that she was absolutely under no obligation to accept my offer and I was absolutely not in a position to offer more. Life is about choice, so if you ever do this (if properly informed of current market situation) I don’t think you should feel bad. I then sat on my offer unemotionally for six weeks – (not an easy task for an instant gratification junkie but a great lesson in patience and detachment) and watched the price drop and drop and drop. The end result was that I ended up getting it for just $9k above what I had originally offered and $317k under their original asking price.

These deals are often not so easy to come by but I found two in as many months so they are definitely out there. All I can say is educate yourself on all aspects of the area you are buying in and surround yourself with an incredible team of advisors who know exactly what they are doing.

I might sometimes do quick deals and base them on gut, but we do have that 5% of number crunching, stats and strategies backing me all the way. Have fun xx Lisa

Posted on 4th May 2011 by lmessenger in Entrepreneurship, Life Matters, marketing, Property, Publishing

2011 rocks!! It’s been a big, exciting, fun year for me so far and whilst it might sound a bit self indulgent, its just good and I want to share some of that energy.  I’ve learnt so much and over the next few weeks I’ll be traversing a number of topics close to my heart that will hopefully be somewhat beneficial for you. A few things on my 2011 journey so far which I am going to cover in more detail:-

Property Investing: This year I’ve bought two properties – both distress sales.  One had offer and exchange with another party. Based on that the vendor bought another property. The deal fell over. I picked it up $85k under what they had exchanged at.  The second property I made a cheeky offer $326k under asking price and sat on it unemotionally for 6 weeks and ended up getting it for just $9k above the price offered.  I’ll talk about how I put the deals together and how I leveraged the equity to buy four properties in quick succession. 

Turning 40 and appearing nude in a book: My friends keep telling me not to fess up to being 40 and that my “stage” age is so much younger. I spent most of 2010 under a dark cloud in fear of this great number with so much stigma attached to it.  Hell, I still feel 28 and I’m having my best year yet, so I figure I’d just embrace it. A gorgeous girlfriend asked me to do a nude photoshoot for her book Defining 40. I am not a nudist but rather a prudist … but I’ll try anything once, so there I am, one of 14 centrefolds in a Stephies book Buy online at www.stephaniesmallthings.com.au.

Starting two more business: The Messenger Group comprises five marketing and publishing businesses. Like any entrepreneur I see and stay open to opportunities everywhere.  I find when you get passionate about something, you absolutely attract it… so of course we registered the businesses Messenger Property and Messenger Interiors.  For me its about having an idea and acting. I’ll never be one of those “gunnas”. I see an idea and embrace it. Who knows quite were those businesses will go but the seed has been sewn. Just like 7 years ago when I had an idea for my first book – Happiness Is…who would have thought a kid who did veggie English would author a book, let alone own a publishing company.  But in the past 7 years I have co-authored and authored 14 books and produced over 200 for other people.  Don’t be afraid of an idea! Anything is possible!!

Freemium – why I wrote a book and gave away 5000 copies and the campaign that went with it… in essence we put our money where our mouth is. We are big believers that the traditional publishing model is an antiquated sausage factory. We look at books primarily as marketing tools and focus not on the $30 book but the $30,000 sale that it can generate. We love creating partnerships between like minded, non-competing brands to cross pollinate markets through multiple channels. Its fun and its edgey. If you want to find out more email Claire @themessengergroup.com.au and we’d be happy to send you a copy of the book – Books to Boost Your Brand – which basically talks all about just that really.

Anyhoo, there have been so many more things that have ROCKED my year but this is just a super snapshot.

If there is any topic you think I might be able to shed some light on, I’d be happy to BLOG about it and look forward to journeying through the rest of what certainly has started as an incredible year. I hope the same is for you!! Xx Lisa